Since first bursting onto the scene in 2016, BLACKPINK have redefined the possibilities of K-pop, transcending all categorization and ascending to global stardom. With their unstoppably catchy single “Ddu-Du Ddu-Du,” the South Korean quartet shattered the record for highest-charting Billboard Hot 100 debut by an all-female K-pop act, while its head-turning video surpassed 10 million views in just six hours and amassed 36.2 million views in one day. As they continue to shake up the pop landscape, BLACKPINK are now set to deliver their first-ever U.S. performance: a much-buzzed-about appearance as one of the top-billed acts at this year’s Coachella, making them the first K-pop girl group ever to grace the stage at the country’s premier music festival.
Discovered by YG Entertainment, BLACKPINK is comprised of Jisoo, Jennie, Lisa, and Rosé—four immensely charismatic vocalists, dancers, and fashion icons. Though the group boasts a boundary-crossing appeal, they’ve had a particularly powerful impact on millennial and Gen Z women and girls around the world, building a passionate following who go by the fandom nickname of “Blinks.” With their eclectic backgrounds—Rosé was born in New Zealand and raised in Australia, Jennie was raised in New Zealand and Korea, Lisa grew up in Thailand, and Jisoo is a Seoul native—BLACKPINK proves to be a uniquely multicultural and multilingual force within the K-pop world.
Arriving in August 2016, BLACKPINK’s debut release Square One quickly proved their crossover power, with Rolling Stone praising the two-song offering as “a perfect marriage of K-pop and A-town trap.” The group’s tightly curated catalog also includes their debut EP Square Up, a June 2018 release that shot to #40 on the Billboard 200 and #1 on the Billboard World Albums chart. Several months after Square Up hit the charts, YG Entertainment and Interscope Records announced a global partnership for BLACKPINK, paving the way for the group’s international breakthrough. That same month, BLACKPINK appeared as a featured artist on Dua Lipa’s “Kiss and Make Up”—an October 2018 release that’s garnered over 164 million streams on Spotify.
To feed the fan frenzy for their high-energy pop and irresistibly bold visuals, all four members have begun working on solo material that runs parallel to BLACKPINK’s output but spotlights their distinct personalities (including Jennie’s recent single “Solo,” a #1 hit on the World Digital Song Sales chart). With their fast-growing following now including 19 million YouTube subscribers, 15 million Instagram followers, and 14 million monthly listeners on Spotify, BLACKPINK are currently traveling the globe on the In Your Area tour: an arena-sized run bringing their larger-than-life performance to audiences throughout North America, Europe, Australia, and Asia.