Interscope Records

Hailing from Birmingham, AL, Li Heat is the latest viral rap phenomenon poised to take over the industry’s new wave. Heat originally gained notoriety for his track “007”, an instant viral success and his biggest single to date. The rambunctious, trap-flavored, warm tune has now amassed more than two million views since uploaded to YouTube on May 27. The song’s simple, yet catchy setup has made fans out of everyone, including Young Thug and Gucci Mane (who he’s since collaborated with).  

Li Heat’s style is catchy, bare-bones, and instantly memorable. He lists his inspirations as NoCap, Rylo Rodriguez, Tee Grizzley, Luh Soldier, and Lil Baby, incorporating traces of their influences into his rap style in a way that boldly creates its own, unique niche in rap’s crowded culture. It’s both familiar and yet different enough to make you intrigued. Now in the process of finishing his debut project, which will trace his growth as a musician, the Alabama-bred lyricist is on the verge of dominating the airwaves after only being in the industry for less than a year.