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  • Biography

Born in Toa Baja, Puerto Rico, Kevin Manuel Rivera Allende, better known as KEVVO, is a Puerto Rican singer and rapper who’s become one of the most influential Reggaeton and Latin Trap artists of a new generation. Pegged to fans as the “Prince of Perreo”, KEVVO is characterized by his unique style and intense musical flow have helped the aspiring 22 year old artist make his mark in the Latin music scene.

In 2019, KEVVO set the Latin Reggaeton world by storm with the monster GLOBAL release “105F RMX”, which featured an all-star collab of Latin A-listers and emerging Reggaeton artists, including FarrukoMyke TowersArcangelÑengo FlowChencho Corleone and Darell. The remix exploded worldwide, surpassing 245 million views on YouTube and 100 million streams on Spotify. He’d follow the success of “105F RMX” with a collaboration on Rauw Alejandro and Chencho Corleone’s “El Efecto Remix”, ft. Dalex, Bryant Myers and Lyanno. The remix solidified KEVVO as an “artist on the rise”, which surpassed 134 million views on YouTube and 116 million streams on Spotify.

Known to stand out for his powerful and unapologetic lyrics (“Somo real, aquí no hay phantom / Indica, que te busco adentro el Phantom / A to ‘estos buitres los espanto / Siempre origi’ como El Conejo y Austin Santo”), KEVVO has paved the way to becoming a “standout” force among a sea of new and aspiring talents eagerly waiting to break into today’s Latin music scene. His newfound recognition inspired him creatively and played a part in taking KEVVO’s career to the next level.

In early 2020, KEVVO began to be noticed by multinational labels, seeking to sign their next Latin urban star. In June 2020, Interscope Records, in partnership with Una Vision Quintana, Inc., signed the aspiring Puerto Rican artist to an exclusive record deal. In the midst of what turned into a global pandemic, KEVVO’s creativity and willingness to connect with fans did not fluster. As the world coped with a quarantine way of life, he launched his original IGTV series, #CuarentenaTV, and hosted the virtual club nights through his official IG account.

The current state of the world has not slowed KEVVO down, who is currently putting the final touches to his anticipated debut album “Cotidiano”. Produced by TK, the album is set to feature collaborations with greatest artists, and will showcase KEVVO’s musical genius and versatility.