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THE BLACK EYED PEAS TO PERFORM  FEBRUARY 6 DURING THE BRIDGESTONE SUPER BOWL XLV HALFTIME SHOW ON FOX

THE BLACK EYED PEAS TO PERFORM FEBRUARY 6 DURING THE BRIDGESTONE SUPER BOWL XLV HALFTIME SHOW ON FOX

THE BLACK EYED PEAS, the musical phenomenon that energizes crowds around the world, will perform in the BRIDGESTONE SUPER BOWL XLV HALFTIME SHOW on FOX at Cowboys Stadium in North Texas on Sunday, February 6, the NFL announced today on national television during NFL on FOX coverage of the New Orleans Saints at Dallas Cowboys game.

The Bridgestone Super Bowl halftime show is the most-watched musical event of the year. More than 153 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide.

The Black Eyed Peas join an esteemed list of recent halftime acts that includes The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.

If you don't have THE BEGINNING - download it from iTunes now for a special price! http://bit.ly/PeasiTunes

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THE BLACK EYED PEAS DEBUT IN WORLD’S FIRST 360-DEGREE MOBILE MUSIC VIDEO CREATED BY will.i.apps

THE BLACK EYED PEAS DEBUT IN WORLD’S FIRST 360-DEGREE MOBILE MUSIC VIDEO CREATED BY will.i.apps

New ‘BEP360’ App for iPad, iPhone and iPod touch Takes Fans Inside “The Time (Dirty Bit)” with 360-Degree Motion Control and Augmented Reality Developed by Peas Front Man will.i.am


LOS ANGELES January 24, 2010 - Music industry pioneer and front man of The Black Eyed Peas, will.i.am, today announced the iTunes App Store launch of BEP360, an iPad, iPhone and iPod touch app that immerses fans in a 360 degree universe of the legendary music group. Featuring the world’s first 360-degree view music video (“The Time 360”), BEP360 features the song “The Time (Dirty Bit),” the first single from new CD, “The Beginning”, now available on Interscope Records.

BEP360 is the first release from will.i.apps, will.i.am’s new digital media production entity dedicated to pioneering and producing application-based entertainment experiences. BEP360 is the first in a line of upcoming applications that will converge the worlds of creativity, music and advanced digital technologies.

Thirty years after the first music video aired on MTV, the will.i.apps team has reinvented how fans can be further immersed in the world of their favorite artists by pointing and swinging an iPhone, iPod touch or iPad around a 360-degree axis that then changes the point of view. An entirely new form of music video, BEP360 uses digital teleportation to take fans deeper inside the world of The Black Eyed Peas. A demo of BEP360 app featuring The Black Eyed Peas and the making-of behind the scenes video can be seen at: http://www.williapps.com.

“will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording. It’s a unique and completely new way to experience 360 degree music immersion that will bring artists and fans closer together,” said will.i.am.

Key Features of BEP360

· Point iPad, iPhone and iPod touch device at the cover artwork of the band’s latest album, The Beginning (Interscope Records) and watch augmented reality take form with BEP avatars dancing to the beat

· Direct a virtual photo session with Fergie, will.i.am, apl.de.ap & Taboo allowing users to capture their own shots and share them.

· Stay up to date on everything about the Peas via an aggregated Twitter feed

· Play an addictive Peas-inspired puzzle game

· View pictures and comments posted by other BEP360 app users on a virtual earth


The BEP360 app is available for $2.99 from the App Store on iPhone, iPod touch and iPad, or at www.bit.ly/bep360app.

will.i.apps partnered with Metaio to facilitate the cutting edge augmented reality experience bringing the Peas into the fans world. 3D360, the technology leader in 3D360 video was also part of the team that pioneered this ground breaking platform allowing capture, and then play back of the unique 360 degree video. “We are thrilled to have the opportunity to allow fans to get closer to The Black Eyed Peas and realize will.i.am’s vision of the first mobile 3D360 music video,” commented 3D360 CEO Myles McGovern.

About will.i.apps
will.i.apps (http://www.williapps.com) is a digital media company focused on delivering ground- breaking entertainment applications for mobile devices. Co-founded by music industry pioneer, producer and The Black Eyed Peas front man will.i.am and Edo Segal of Futurity Ventures, a New York-based Innovation Engine, will.i.apps partners with leading artists to bring their creative universes to life by embracing the power of mobile apps. Fans can also visit www.blackeyedpeas.com/apps to learn about future BEP360 apps.

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Get THE BEGINNING for just $4.99 today at Amazon mp3!

Get THE BEGINNING for just $4.99 today at Amazon mp3!

Peabodies! For a limited time you can get THE BEGINNING at Amazon mp3 for $4.99!! Get it or gift it to your friends! http://amzn.to/ea3ViU

» amzn.to

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THE BEGINNING IS OUT NOW!

THE BEGINNING IS OUT NOW!

Peabodies! The wait is over - The Beginning is OUT NOW! Click below to download or order from your favorite retailer!

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COMBO - "The Beginning and the Best of the E.N.D.”
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PLUS
, you already know The Black Eyed Peas will perform in the BRIDGESTONE SUPER BOWL XLV HALFTIME SHOW on FOX at Cowboys Stadium in North Texas on Sunday, February 6...BUY THE BEGINNING AND YOU CAN INSTANTLY WIN A CHANCE TO BE THE BLACK EYED PEAS' SPECIAL GUEST AT THE BRIDGESTONE SUPER BOWL XLV HALFTIME SHOW*
See official rules at: www.BlackEyedPeas.com/TheBigWinning

*No purchase necessary to play or win. The BigWinning Instant Win Game & 2nd Chance Sweepstakes starts 12:01am EST on 11/30/10 & 2nd chance entry ends 6pm EST on 1/14/11. Open only to legal residents of 50 US & DC, 13 or older. For free game card, send SASE to BEP Game Card, 22287 Mulholland Hwy. #396, Calabasas, CA 91302 for receipt by 1/5/11. VT residents may omit return postage. Limit one (1) request per day. Void where prohibited. Sponsor: Interscope Records, a division of UMG Recordings, Inc. The NFL Entities (as defined in the Official Rules) have not offered or sponsored this sweepstakes in any manner. (c) 2010. NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.


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